UNDER/CONSTRUCTION > ELIRAN ASHRAF > S/S 2014 COLLECTION

At some point in their careers, many Israeli fashion designers reference their work to traditional Jewish clothing. To be honest, it can be quite repetitive and boring, but when I came across Eliran Ashraf’s new collection, I finally felt enlightened.

Eliran Ashraf, currently living in Geneva, Switzerland, is a graduate of Shenkar College of Engineering and Design who specialized in the technology of knitting and textile for fashion. His new collection is conceptual, but still wearable, men’s clothing collection with amazing details and vision.

I had the opportunity to ask Eliran a few questions:

In in a few words, tell me about your spring 2014 collection and the inspiration behind it?  

Eliran: The title of the spring 2014 collection is Under/Construction. The inspiration behind it is based on a mash-up between the language of traditional Jewish Yemenite embroidery and the contributions of modern urban architecture. It marks the influences of graphic motives and grid aesthetics and a postmodern way of thinking at the same time. It’s homage to my Yemenite roots.

One of my strongest memories of my grandmother was her authentic embroidered Yemenite pants she used to wear underneath her skirt. Research on the piece showed a unique resemblance to the architecture and colors found in Yemenite cities, like a textile reflection of the culture.

From: TELAVIVIAN

To read more go to: http://itayblaish.telavivian.com/2013/12/11/underconstruction-eliran-ashraf-2014-collection/